It's a celebration!

Alongside icons like Gallimard, Fragonard, Hermès, and Mariage Frères, Lenôtre stands as one of the great maisons that have long carried the spirit of French savoir-faire across the world. But before its rebranding, the gold and purple identity had become synonymous with “special occasions only”—timeless, but distant.

At the heart of the transformation is the new Bastille flagship, designed to revitalize Lenôtre’s presence and make it more appealing to a younger, experience-driven audience—without alienating its loyal clientele. The new positioning invites guests to make everyday moments exceptional, and exceptional moments more accessible than ever.

Stepping inside, guests are welcomed by a central banquet-style table, an homage to Lenôtre’s iconic feasts, now reimagined with technical innovation that circulates cool air to preserve delicate creations. The dancing wordmark has been reinterpreted and placed at the center of a radiating solar macaron, while a subtle wheat grain pattern—a tribute to the raw materials of French gastronomy—adds depth to the packaging and branded collateral.

This is Lenôtre: a celebration of artistry, flavor, and French elegance, reborn for a new generation.

Photographers © Frédéric Baron-Morin • © Paul Lesourd