About us

We believe in design’s ability to shape connections and drive impact. More than aesthetics, design is a language – one that creates experiences, fosters relationships, and transforms the way people engage with the world. 

Saguez & Dash is a subsidiary of Saguez & Partners, one of Europe’s leading global design agencies.

Born from the fusion of French Art de Vivre and American innovation, we bring together two legacies of excellence to craft singular brands and spaces that inspire emotion, spark meaningful exchanges, and build lasting value for clients in hospitality, luxury, F&B, workplace, retail, senior living, and wellness. This partnership displays a unique expertise in hospitality design, blending the best of both countries. 
 
With studios in New York, Paris, and Santiago, our transatlantic team offers a deep local understanding with an international perspective, and an innovative, multidisciplinary approach integrates architecture, interior design, branding and storytelling, ensuring that every project is as strategic as stunning. 

Sustainability is not an afterthought- it is at the heart of what we do. We design future-forward spaces that balance timeless elegance with responsible solutions, proving that beauty and sustainability can coexist. 

United by a team of visionaries from over 20 countries, we are driven by a single mission: to design spaces that do not just look extraordinary-they feel extraordinary. 

LEADERSHIP

  • Chief Executive Officer & Partner

    David Ashen is the CEO of Saguez & Dash, where he leads with a visionary approach that seamlessly integrates branding and interior design to create impactful, user-centric experiences. 

    In 2002, David founded dash design with the ambition of using innovative and strategic creative thinking to enhance the success of his clients. His market-savvy approach, which blends business acumen with a keen design eye, has made him a trusted partner for global brand leaders. 

    With over two decades of experience in multidisciplinary design and branding, particularly in the hospitality, senior living, and retail sectors, David has built a reputation for delivering strategic, on-target solutions through a collaborative process. His expertise in crafting compelling environments has made him a sought-after leader in interior design and branding services. 

    As CEO, David continues to drive Saguez & Dash's vision, ensuring the firm delivers innovative, strategy-driven solutions that meet the evolving needs of its clients. 

    He holds a Bachelor of Science in Human Factors Engineering from Tufts University and a Master of Architecture from the University of Pennsylvania 

  • Chief Creative Officer & Partner

    After obtaining his DSAA at École Boulle, Boris joined Saguez & Partners to accompany the agency’s development and growth, becoming Associate Creative Director in 2011. His expertise in global design enables him to lead high-profile projects, from real estate to travel retail and hotels. A true globetrotter, he has shaped the agency’s landmark projects, proving that a designer is also an explorer of the world.

    In 2015, he founded the hospitality department, bringing a refined, creative, and insightful vision to the field of hospitality design. Boris seamlessly blends functionality and aesthetics, giving rise to distinctive environments that narrate a tale and evoke emotions. His involvement in designing iconic destinations like the Ritz Paris, the Kimpton Paris Saint-Honoré, and the W Hotel Minneapolis underscores his skill in fusing tradition and modernity. 

    In 2021, David partnered with Boris and Saguez to create the Saguez & Dash Paris-New York agency. With their shared love of travel and hospitality, the partnership brings global experience and perspective that is unique in the market.