Part Bar, Part Masterclass, Part Afterwork, Part Store

Drinks&Co is Europe’s largest online wine shop, offering an extensive selection of champagnes, beers, spirits, and non-alcoholic beverages. In the midst of the COVID-19 pandemic, Pernod Ricard defied convention by launching a groundbreaking Drinks&Co brick-and-mortar concept in the heart of Paris.

More than just a retail space, Drinks&Co redefines experiential shopping. It seamlessly blends an e-shop, cocktail bar, and masterclass venue, inviting guests to taste, learn, celebrate, and explore. With 1,200 sampling options from around the world, visitors can enjoy everything from classic drinks to rare, artisanal finds. Whether sipping a signature cocktail—alcoholic or not—attending a mixology workshop, or discovering new flavors, this innovative space sets a new standard for immersive retail experiences.

Credit: ©Eric Laignel